Selling software in the age of AI
Selling got harder.
Selling got harder.
So did buying.
What changed when AI showed up on both sides of the deal, and how sales teams keep up.
6 posts
PlaybooksHow to keep a long deal alive when people and priorities changeLong deals stall when context slips. Track what changes at the account, keep every stakeholder moving, and plan for people leaving on both sides.
What changedYour deal starts 124 days before your CRM knowsNew LinkedIn data: buyers research for about 124 days before talking to a seller. Research the account and reach the buying group before the deal opens.PlaybooksHow to win over a buyer who needs more convincingBuyers now research with AI, bring finance in early and fear a bad call. Lead with use cases, build a CFO-ready case, and take the risk off the table.What changedSalesforce is in Claude. Get your CRM ready.Salesforce now runs inside Claude and Slack. The AI preps calls from your records, so keep account context current and keep reps in charge.ComparisonsDuologue v/s SuperhumanSuperhuman Mail gets you through email faster. Duologue researches each account and keeps up as its priorities change. A fact-checked comparison.ComparisonsDuologue v/s lemlistlemlist is built to reach new leads at volume. Duologue is built to research each account and keep up as its priorities change. A fact-checked comparison.