.svg)
.svg)
How it works
Create a product launch process that scale with your team
As your PMM org grows, so do the moving parts. Duologue helps you bring structure to every launch, aligning stakeholders, defining roles, and managing complexity without slowing things down
Get everyone on the same page, early
Use the GACCS framework to write and share a launch brief that breaks down what’s shipping, who it’s for, what value it delivers, and how each team should get involved.
Keep high-impact stakeholders in the front and center
Use Mendelow’s Matrix to know who holds influence, who wants to be involved, and who just wants to know about outcomes, so alignment doesn’t slow you down.
Make it clear who’s doing what
When every team knows what they’re responsible for, things move faster. Use the RACI grid to define who’s responsible, accountable, consulted, and informed.
Bring structure and consistency to all your GTM motions
Set expectations early across product, marketing, and sales by tagging your launch as Tier 1, 2, or 3, so everyone knows how much support is needed and what to expect.
Get clarity on what you’re saying, and to whom
Good messaging starts with good positioning. Break down who the launch is for, what value you’re creating, and why they should care, all before you write a single sentence.
.svg)
.svg)
.svg)